Bob Lorum is Chief Marketing Officer at XDD. Bob directs all worldwide brand strategy, marketing, product management / marketing, digital marketing, lead generation, inside sales and online media initiatives. Bob was instrumental in rebranding, repositioning and creating the XDD brand / company 10 years ago as VP of Marketing as the company transitioned from paper to eDiscovery.
Bob rejoined XDD in 2016 as VP of Marketing after a 10-year hiatus mastering his skills in the marketing / advertising industry as President of Marketing Sherpa, a 40-person marketing research firm that taught marketers how to be better marketers. Over the past 5 years, Bob worked as VP of Marketing and Branding for iCONECT and Modus eDiscovery in Washington, DC honing his creative, leadership and strategic skills.
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