Bob Lorum is the Chief Marketing Officer at XDD. Bob directs all worldwide brand strategy, marketing, product management, product marketing, digital marketing, lead generation, inside sales and online media initiatives for the company. Bob created, rebranded and repositioned XDD 14 years ago as VP of Marketing as the company transitioned from paper to eDiscovery.
Bob rejoined XDD in 2016 as Chief Marketing Officer after a 10-year hiatus mastering his skills in the marketing / advertising industry as President of Marketing Sherpa, a 40-person marketing research firm that taught marketers how to be better marketers. Over the previous 5 years, Bob worked as VP of Marketing and Branding for iCONECT and Modus eDiscovery in Washington, DC honing his creative, leadership and strategic skills.
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