Bob Lorum Joins Xact Data Discovery as Vice President of Marketing
Industry veteran is focused on strengthening XDD’s brand, marketing and demand generation strategy to position the company for continued growth
April 28, 2016 — Xact Data Discovery (XDD), announces Bob Lorum has joined the company as its vice president of marketing. The new position was added to XDD’s executive leadership team as part of the company’s continued strategy for aggressive growth.
In his new role, Lorum directs all corporate brand and marketing strategy, digital marketing, lead generation and online media initiatives for XDD. Lorum has a valuable history with XDD, having worked with the company 10 years ago when he was instrumental in rebranding, repositioning and creating the XDD brand as the company transitioned from paper to eDiscovery services.
Lorum has since held leadership roles at successful branding and marketing organizations including Marketing Experiments and Marketing Sherpa. More recently, he served as vice president of marketing and branding for iCONECT and Modus eDiscovery in Washington, D.C.
“Bob brings tremendous experience and talent to XDD. While our company has achieved significant growth in recent years, we’ve brought Bob back to help direct our marketing strategy in an effort to continue that trajectory,” said XDD CEO Robert Polus. He added, “We are thrilled that he recognizes our company’s growth and long-term potential, and are confident he will help take XDD to the next level.”
XDD delivers a full suite of streamlined discovery services including forensics, eDiscovery processing, Relativity hosting, no-cost project management and managed review services. An industry pioneer, XDD has built its reputation on attention to client communication and providing exceptional customer service, for which it is known and trusted by clients nationwide.